As Vice President of Brand, Marketing & Media at Chobani, Eddie is responsible for the growth and delivery of Chobani’s Marketing and Brand; including Advertising, Marketing Intelligence, Digital Platforms, Media, Investments, Content, Experiential, Business Development, CRM and Partnerships. He aims to help Chobani further become one of the most loved and culturally relevant brands in the world bringing the brand to consumers and market in new, imaginative ways.
Prior to Chobani, Eddie has built and led a variety of strategy teams across Design, Brand Strategy, Advertising and Media. He most recently spent two tours of duty with Essence where he was the Head of Creative Media and prior helped build and led the agency's first Strategy team. In that role, Eddie led the strategy and client leadership for brands like Google, Youtube, Android, Google Cloud, Pixel, Google Home and Method Home.
In earlier years, Eddie was at Collins, a NY-based Design and Brand Consultancy, whereas Executive Strategy Director he drove growth & strategy for clients like Foursquare, Facebook, eSalon and Instagram. And before that, he worked at some of the leading creative agencies in the world for clients like UPS, S.C. Johnson, Illinois Lottery, JP Morgan Chase and Coca-Cola.
Somehow, he also finds the time to serve as adjunct faculty for Miami Ad School in NYC and is an instructor & advisor for Smith & Beta, an education design and management firm nurturing cultures for curious talent to thrive all across the US.